The Narrative Field Guide

Issue No. 15: OpenAI

Issue No. 14: How Emerging Categories Work (and How to Win Them)

Category Strategy #2 Explained

Issue No. 13: ZoomInfo v. Apollo v. Clay

Who is most likely to win the sales intelligence category?

Issue No. 12: When Should You Create a New Category?

Category Strategy #1 Explained

Issue No. 11: The 6 Category Strategies

Issue No. 10: How to Avoid Strategy / Narrative Misalignment

Issue No. 9: Showdown ⚔ | Expensify v. Brex v. Ramp v. Navan

Issue No. 8: Notion

Issue No. 7: Rolex

Issue No. 6: Trex

Issue No. 5: Shopify

Issue No. 4: Chick-fil-A